Hard Rock Bet Sportsbook has enlisted a new lineup of sports stars, including NBA champion Metta World Peace, Pro Football Hall of Famer Michael Irvin, and Brazilian soccer icon Ronaldinho, for the spring phase of its ongoing Hard Rock Bet Party marketing campaign.
The campaign, created in partnership with 72andSunny New York, launches with a 30-second spot titled “So Metta,” featuring Metta World Peace in a humorous exchange with partygoers over what qualifies as “meta.”
The spring rollout builds on a campaign first introduced in the fall, which featured athletes from multiple sports, including football, golf, boxing, and auto racing, as the company seeks to expand its brand presence heading into the summer.
The campaign is designed to reflect its sportsbook app as a space where sports, entertainment, and culture intersect, allowing users to engage with events and place wagers.
“The Hard Rock Bet Party was built to be more than a campaign – it’s a brand world that mirrors the energy and community inside our sportsbook app,” said Lauren Varnas, Vice President of Brand Marketing at Hard Rock Digital.
“After a strong debut in the fall, we’re expanding our universe with new sports icons and cultural moments, keeping the momentum going into spring and summer,” Varnas added.
The Hard Rock Bet Sportsbook app offers features including fast deposits and withdrawals, parlay betting across major sports, and reward incentives such as bonus bets and parlay insurance, alongside integration with Unity by Hard Rock.
Original article: https://www.yogonet.com/international/news/2026/03/19/118135-hard-rock-bet-taps-metta-world-peace-michael-irvin-and-ronaldinho-for-spring-campaign
