1xBet has announced a partnership with Conor McGregor, UFC’s first-ever double-champion and a global sports superstar.
Describing him as “the man who forever transformed the world of mixed martial arts,” 1xBet credited McGregor with helping turn the UFC from a niche sport into a global spectacle by driving record-breaking PPV sales, attracting worldwide media attention, and engaging millions of fans.
“Some names change the game. Conor McGregor is one of them. Not just a fighter. Not just a champion. Every time the Irishman steps into the octagon, it becomes an international event,” the company said.
The long-term agreement with McGregor is set to provide the 1xPartners affiliate program with a major boost, 1xBet said, announced just ahead of UFC 329, which takes place on July 11.
The main event will feature a rematch between Conor McGregor and Max Holloway, 13 years after their first meeting. Their 2013 bout marked a turning point in both fighters’ careers, and the upcoming clash is being described by experts as the most anticipated MMA event in recent years.
“For 1xBet, partnering with one of the world’s most recognizable athletes creates new ways to reach a global audience, strengthens the brand’s international presence, and gives 1xPartners affiliates additional opportunities to scale sports traffic,” the company said.
The company’s affiliate program offers monetization terms including up to 50% RevShare, regular payouts, and a suite of modern tools. This helps to consistently deliver strong conversion and engagement rates worldwide, 1xBet added.
“For 1xPartners affiliates, this is a chance to become part of a large-scale project, leverage one of the most recognizable athletes’ incredible media influence, work with the hottest traffic from the biggest UFC events, and continue growing with 1xBet,” the company stated. “Join the 1xPartners affiliate program and become part of a story that’s just beginning.”
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Original article: https://www.yogonet.com/international/news/2026/07/07/125248-conor-mcgregor-announced-as-1xbet-39s-new-global-ambassador
