SBC has entered into a strategic partnership with Conversion Conf for the Affiliate Leaders Summit 2026, combining the two organizations’ affiliate network and community experience ahead of the Lisbon gathering.
Under the agreement, Conversion Conf will help shape the conference program, attract industry speakers and strengthen engagement with the international affiliate community. The partnership is also intended to expand the event’s global reach and provide further opportunities for participants to network, exchange knowledge and conduct business.
Lana Rossi, CEO of Conversion Conf, commented: “We’ve admired what SBC has built over the years, so being invited to play a role in the continued growth of Affiliate Leaders Summit is something we’re genuinely excited about. This event brings together the community we’re most passionate about, and we’re looking forward to working closely with the SBC team.”
Conversion Conf organizes international affiliate events and community-building initiatives, while SBC operates a global events and media platform. Their collaboration will focus on the summit’s affiliate and performance marketing audience while retaining its position within the SBC Summit.
“The affiliate and performance marketing sector has evolved considerably in recent years, and with that evolution has come the need for a more focused event built around the community’s unique priorities and opportunities,” said Rasmus Sojmark, CEO & Founder of SBC. “Affiliate Leaders Summit was created to meet that need.”
Affiliate Leaders Summit is expected to bring together 10,000 affiliates, media buyers, operator acquisition teams, digital marketers, technology providers and other industry stakeholders. The event will feature specialist conference content, targeted networking and a dedicated exhibition.
The summit will take place from September 29 to October 1, 2026, at the Feira Internacional de Lisboa and MEO Arena, alongside SBC Summit. The event is expected to attract 40,000 industry professionals to Lisbon.
Sojmark added: “Conversion Conf has built an exceptional global community, and bringing our teams together feels like a natural next step. Together, we’ll create an even better experience for everyone who comes to the Affiliate Leaders Summit.”
Through its inclusion in the SBC Summit, Affiliate Leaders Summit attendees will also be able to connect with operators, suppliers, payment specialists, technology providers and senior decision-makers from across the global betting and gaming industry.
Participants will have access to shared event experiences, including the Super Stage at the MEO Arena. The program will include a Leadership in Sports Business discussion featuring basketball icon, investor and philanthropist Michael Jordan, Sportradar Founder and CEO Carsten Koerl, and DraftKings Co-Founder and CEO Jason Robins.
Attendees will also be able to join INFINITY Lisbon, the official closing party, which will be headlined by Grammy Award-winning DJ Tiësto.
Original article: https://www.yogonet.com/international/news/2026/07/20/125453-sbc-partners-with-conversion-conf-for-affiliate-leaders-summit-2026
