SBC has entered into a partnership with TAP Air Portugal that will provide discounted flights to attendees traveling to Lisbon for SBC Summit and the Affiliate Leaders Summit in 2026.
Under the agreement, TAP Air Portugal will serve as the official airline partner of both events. Delegates booking flights to Lisbon through the airline’s website will be eligible for discounts of 10% on Economy Class fares and 15% on Business Class fares.
The offer applies to eligible return flights booked directly through the TAP Air Portugal website. Travel must cover the official event dates, and the return flight must take place within 10 days of the event. TAP Air Portugal’s standard fare rules and conditions will also apply.
The partnership is intended to improve access for delegates traveling from Europe, the Americas, Africa and other regions. It also forms part of SBC’s efforts to attract an international audience to Lisbon and support the city’s position as a destination for global business events.
Paul Mills, Event Director, SBC, said: “The experience starts long before delegates arrive at the venue. From arranging meetings through SBC Connect to booking accommodation at preferential rates, we want every part of the journey to Lisbon to feel as seamless as possible.
“Partnering with TAP Air Portugal is another important step in that direction. As our international audience continues to grow, making travel more accessible is a natural extension of our commitment to delivering a better overall event experience. We are delighted to welcome TAP Air Portugal as the official airline partner of SBC Summit and the Affiliate Leaders Summit.”
SBC Summit will take place from September 29 to October 1, 2026, at Feira Internacional de Lisboa and the MEO Arena. The event is expected to attract 40,000 industry professionals for three days of conference sessions, networking opportunities and an exhibition involving more than 800 exhibitors and sponsors.
The co-located Affiliate Leaders Summit is expected to draw 10,000 delegates from the affiliate and performance marketing sectors. It will include a dedicated conference stage, an affiliate-focused exhibition floor and networking opportunities for affiliates, operator acquisition teams, media buyers, SEO specialists and suppliers.
Secure your tickets for SBC Summit and the Affiliate Leaders Summit.
Original article: https://www.yogonet.com/international/news/2026/07/29/125609-sbc-names-tap-air-portugal-official-airline-partner-for-2026-lisbon-summits
