iGaming content provider Wazdan has begun the second stage of its three-phase Summer Drop Network Promotion, with the latest activation running from July 27 to August 16, 2026. The stage introduces the developer’s Mystery Multiplier Drop mechanic.
Summer Drop is intended for use in player retention and reactivation campaigns, customer relationship management initiatives, and efforts to increase game visibility. Operators can deploy the promotion without changing the underlying gameplay experience.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “The response to the opening stage of Summer Drop has been extremely encouraging, with partners embracing the campaign and players responding positively to the added engagement.
“Introducing Mystery Multiplier Drop keeps the promotion fresh while giving operators another effective tool to maintain momentum throughout the summer season.”
The second stage follows the campaign’s opening phase, which used the Mystery Drop mechanic and recorded strong operator participation and player interaction. The newly introduced tool awards multiplier-based prizes, with randomly assigned multipliers increasing the potential value of rewards when the feature is triggered.
Mystery Multiplier Drop can be activated and customized by operators. Wazdan is also providing marketing materials and communications for partners using the promotion. A third and final activation is scheduled for later this summer and will conclude the Summer Drop campaign.
Original article: https://www.yogonet.com/international/news/2026/07/29/125588-wazdan-begins-second-summer-drop-stage-with-mystery-multiplier-mechanic
