iGaming studio DELULU Gaming has announced the integration of its portfolio of slots and instant win games with platform provider and aggregator SoftGamings, making its content available to SoftGamings’ operator network worldwide.
“For DELULU, this partnership opens the door to operators that value quality content and long-term player engagement,” the studio said of the partnership. “At the same time, SoftGamings operators gain access to a portfolio of games designed to turn players into participants through engaging mechanics, meaningful choices, and rich game worlds.”
DELULU designs its games around player-choice features, mathematical models built for emotional impact, and visual styles intended to set its titles apart from standard slot output.
The studio said its content is designed to be recognizable to players and suited to streaming, factors it links to building operator retention over time.
The integration makes DELULU’s portfolio available through SoftGamings’ platform, which supplies game aggregation, platform software and turnkey casino systems to operators internationally.
DELULU said it chose SoftGamings based on the aggregator’s commercial relationships and its focus on content that delivers long-term value to operators, rather than short-term placements.
“The industry doesn’t need more of the same. It needs content that gives players a reason to stay engaged and operators a reason to pay attention,” said Arthur Sheikhaliev, CEO of DELULU.
“We’ve invested heavily in building the DELULU product, which moves beyond traditional slot design to deliver a different kind of player experience,” Sheikhaliev added. “Working with SoftGamings allows us to bring that vision to a wider audience and accelerate our ambitions in the market.”
Original article: https://www.yogonet.com/international/news/2026/07/30/125637-delulu-gaming-integrates-its-portfolio-of-slots-and-instant-win-games-with-softgamings
