GANHEI has renewed its partnership with FIRST.bet, returning to the company as its sportsbook technology provider for the regulated Brazilian market.
Under the renewed agreement, GANHEI will use FIRST.bet’s fully managed sportsbook, which includes pre-match and live betting markets, pricing, localized trading services and infrastructure intended to support high betting volumes in Brazil.
The arrangement will allow GANHEI to configure the sportsbook around its brand and customer base, while FIRST.bet provides the underlying technology, trading functions and operational support.
The companies said the partnership is intended to strengthen product performance in areas affecting customer acquisition, retention and long-term growth.
Tom Light, founder and CEO of FIRST.bet, said: “Brazil is one of the most demanding sportsbook markets in the world. Players compare odds, expect speed and depth, and will not tolerate a poor live betting experience.
“GANHEI understands those expectations and knows our technology first-hand. Its decision to return to FIRST.bet is a strong endorsement of the product we have built, and we are focused on helping the brand compete at the highest level.”
GANHEI is authorized by Brazil’s Secretaria de Prêmios e Apostas, or SPA/MF, and operates a licensed sports betting and casino platform. The company offers wagering on major Brazilian and international competitions, alongside a Portuguese-language casino product developed for local users with an emphasis on speed and security.
Raul Oliveira, CEO of GANHEI, said: “We know exactly what Brazilian players expect from a sportsbook: competitive odds, speed, stability and a strong live product.
“We have worked with FIRST.bet before and know the quality of both the technology and the team behind it. This partnership gives GANHEI the product and flexibility we need to deliver a stronger experience and support our next stage of growth.”
FIRST.bet already provides sportsbook technology to several operators in Brazil. Its local operations include handling peak traffic periods, live betting activity and the technical and regulatory requirements of the country’s market.
FIRST.bet operates across Latin America, Europe and Africa and was founded by former SBTech executives. The company holds licenses from the Malta Gaming Authority and the Swedish Gambling Authority, known as Spelinspektionen. It is also GLI-33 certified and ISO-audited.
The supplier was named Sportsbook Supplier of the Year at the SBC Awards 2025 and the EGR LATAM Awards 2025. It also received the Best Sportsbook Provider award at BiS SiGMA South America 2026 and the Sports Betting Supplier of the Year award at the EGR B2B Awards 2026. Light received the Individual Achievement Award at the EGR Awards 2026.
Original article: https://www.yogonet.com/international/news/2026/08/10/125770-ganhei-renews-firstbet-sportsbook-technology-partnership-in-brazil
