The MAC team will attend SiGMA World in Rome from November 2 to 5, 2026, where it plans to meet industry participants and discuss future partnerships, participation opportunities, and the next edition of the iGaming & Affiliate Conference MAC.
The Rome appearance follows MAC Yerevan 2026, held in Armenia from May 25 to 27. The event drew 5,011 attendees from 69 countries, excluding staff, contractors and promotional personnel, and brought together media buyers, affiliates, operators, advertisers, affiliate programs, advertising networks, payment providers and technology companies.
MAC Yerevan featured 170 exhibition stands and sponsor areas and 39 speakers across two conference stages. The program also included 30 official and partner side events held across Yerevan and other locations in Armenia.
For the first time, the conference operated with two dedicated stages. The Traffic Stage by Multicards & MAC covered media buying, traffic sources, SEO, AI-powered tools, campaign infrastructure, automation, scaling and profitability. A separate iGaming Stage by PIN-UP Partners & MAC focused on operators, affiliate programs, player acquisition and retention, market expansion, product marketing, HR and the impact of AI on the industry.
Business activity also extended beyond Meridian Expo, with hotel-based meeting hubs, private gatherings, sports events, dinners and other partner activities taking place before and during the conference.
The event received support from 370 media partners and generated more than 1,000 media mentions. Its official afterparty, held at the Karen Demirchyan Sports and Concerts Complex, attracted 3,483 guests and included the MAC Awards ceremony and a headline performance by Anna Asti.
The MAC Awards covered 18 categories spanning affiliate programs, advertising networks, services, media projects, influencers and media buying teams. Voting was conducted through the Partnerkin mobile application, which was also used for event schedules, exhibition navigation and meeting arrangements.
Organizers noted that the next MAC will mark the conference’s tenth anniversary. Ahead of that edition, the team’s participation at SiGMA World in Rome will provide an opportunity to engage with potential partners and participants and discuss plans for the conference’s next stage.
Original article: https://www.yogonet.com/international/news/2026/08/24/126028-mac-team-to-attend-sigma-world-rome-this-november
