Tottenham Hotspur has added a new regional betting partner to its commercial roster, signing VSbet to a three-year agreement covering the Asian market. The sports betting and iGaming operator becomes the club’s Official Regional Betting Partner in Asia, with activity directed at supporters aged 18 and older.
Regional marketing activity, digital content and fan engagement initiatives will run jointly between the two organizations, with a focus on Asian audiences, which the club identifies as a passionate and growing fanbase for the Premier League.
The partnership will operate under football’s Code of Conduct for Gambling Related Agreements, a framework built on four principles: protection, social responsibility, reinvestment and integrity.
“We are delighted to welcome VSbet to our family of partners at Spurs,” said Ryan Norys, Chief Revenue Officer at Tottenham Hotspur. “Asia is home to a passionate and growing Tottenham Hotspur fanbase, and this partnership provides an opportunity to connect with supporters in the region through innovative, responsible and engaging digital activations.”
Founded in 2012, VSbet’s product spans sports betting, live in-play markets and online casino offerings, built for mobile-first, digitally native audiences with an emphasis on real-time engagement.
“We are delighted to partner with Tottenham Hotspur, a club with a rich heritage and a global following that shares our commitment to ambition, excellence, and innovation,” said Maria Angela, Director of VSbet.
“This partnership represents an exciting opportunity for VSbet to connect with football fans across Asia and build meaningful engagement through one of the world’s most respected football clubs. We look forward to a successful multi-year collaboration and to creating lasting value for both VSbet and Tottenham Hotspur,” Angela added.
Original article: https://www.yogonet.com/international/news/2026/09/02/126170-tottenham-hotspur-adds-vsbet-as-regional-betting-partner-for-asia
