Dennis Haysbert has returned as the ambassador and voice of Fanatics Sports & Casino‘s new FAIR PLAY™ MAX campaign, launched ahead of the 2026 football season.

The new campaign promotes the latest evolution of Fanatics’s injury protection programme, which aims to protect bettors when players they backed are ruled out of games due to injury.

Fanatics Betting and Gaming introduced FAIR PLAY in 2024 as the first player injury protection programme. The company has since added First Half Injury Protection and Second Half Injury Protection at no charge under FAIR PLAY MAX.

Since September 2024, more than 500,000 bets have been saved through Fair Play Injury Protection, including nearly 200,000 professional football bets last season.

For the 2026 season, Fanatics is adding Forward Progress Protection. Under the new coverage, bets on quarterback or running back rushing props that go over are protected from negative-yard plays.

“At Fanatics, we’re building a better way to experience sports and FAIR PLAY™ MAX is the latest example of how we listen to our community and innovate to ensure that bad luck on the field doesn’t have to turn into a bad beat,” said Selena Kalvaria, Chief Marketing Officer of the Fanatics App. 

“Dennis is known as one of the most trusted, well-liked spokespeople in TV history, and we’re playfully engaging with that credibility with smart, entertaining creative.”

The campaign features two creative spots, “Fairwell” and “Roadside.” “Fairwell” is set on a football field and focuses on the shift from traditional sportsbook practices to the protection offered by Fanatics. “Roadside” highlights the expanded FAIR PLAY MAX coverage for the upcoming football season.

The campaign will debut across digital and social channels this week.

Original article: https://www.yogonet.com/international/news/2026/09/10/126309-fanatics-launches-fair-play-max-campaign-featuring-dennis-haysbert

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