Demand for Super Stage tickets for SBC Summit 2026 has increased following the announcement that basketball icon Michael Jordan, Sportradar founder and CEO Carsten Koerl, and DraftKings co-founder and CEO Jason Robins will headline the event’s opening keynote.
The “Leadership in Sports Business” keynote will take place from 12:00 to 13:00 on Tuesday, Sept. 29, the opening day of the summit in Lisbon. It will be hosted by broadcaster Kirsty Gallacher.
The €199 ($231) Super Stage Pass includes standard seating for the keynote, limited to 2,000 seats, access to all Super Stage sessions and entry to the exhibition floor.
A €499 ($580) Super Stage Golden Circle Pass provides access to one of 500 premium seats for the keynote and all Super Stage sessions, as well as the exhibition floor and the INFINITY Lisbon closing party featuring Tiësto and Blasterjaxx.
“This is the biggest keynote ever hosted on a European stage, and it’s history in the making. Bringing Michael Jordan, Carsten Koerl and Jason Robins together at SBC Summit says everything about where this industry stands today,” SBC CEO and Founder Rasmus Sojmark said.
“We wanted to make sure that as many people as possible have the chance to be in the room for it, which is exactly why we’ve built ticket options specifically around the Super Stage,” he said.
The keynote will examine leadership themes including scaling global businesses, decision-making under pressure and steering organizations through change in sports and technology markets.
The speakers will also discuss the relationship between sports betting and iGaming and the increasing convergence and collaboration between the two sectors.
The Super Stage passes are available alongside the summit’s Conference, Business and VIP passes, which include access to the keynote and all five conference stages. Affiliate Leaders Summit attendees also have access to the keynote through their tickets, with an option to upgrade to the Super Stage Golden Circle Pass for premium seating.
SBC Summit 2026 is expected to attract more than 40,000 industry professionals from sports, betting, gaming, payments, marketing, affiliation, technology and media.
Additional sports figures have also been confirmed for the event. UFC lightweight champion Charles Oliveira will appear across two days as an Aviator brand ambassador through game developer SPRIBE, with organizers saying another sports name will be announced soon.
Original article: https://www.yogonet.com/international/news/2026/09/11/126339-sbc-summit-2026-sees-increased-demand-for-super-stage-tickets-after-keynote-announcement
