This is Fubo Gaming’s first partnership with a major league soccer (MLS) club.
Under the deal, Fubo Gaming will be named as the Houston Dynamo’s official sports betting partner. FuboTV branding will also feature on Huston Dynamo’s training shirts for the 2022 season.
“This partnership represents a significant step forward for our club, and I am proud to welcome fuboTV and Fubo Gaming to the Dynamo and Dash family,” said John Walker, Houston Dynamo FC president.
“Fubo Gaming is at the forefront of the sports gaming industry and will be leaders in shaping how we enjoy sports in the years to come. We look forward to working with their industry experts to deliver best-in-class experiences for our fans and continually improve the fan experience as the landscape evolves.”
In addition, if sports betting is legalised in Texas, Fubo Gaming will enter into a multi-year market access deal with the club. This will see the operator launch a Fubo-branded sportsbook in the state if sports teams or venues are permitted to act as licensees.
Texas first considered online and mobile sports betting in 2019. A bill that sought to implement sports betting in the state was introduced last year, but did not progress.
“Partnering with the Houston Dynamo Football Club for market access in Texas is a major milestone for Fubo,” said Scott Butera, president of Fubo Gaming. “Texas has an incredibly enthusiastic community of sports fans and will ultimately become one of the largest sports betting markets in the U.S.”
“In addition, our comprehensive partnership with the Dynamo, which encompasses numerous assets and levels of fan engagement, allows Fubo Gaming to maximize its uniquely integrated streaming and wagering platform and furthers our goal of offering highly personalized and immersive experiences.”
The agreement is not the first Texas market access deal involving an MLS club. In September 2021, PointsBet signed a market access deal in Texas with MLS team Austin FC.
Original article: https://igamingbusiness.com/fubo-gaming-strikes-texas-market-access-deal-with-houston-dynamo-fc/
