The operator pledged to donate £50,000 to Prostate Cancer UK for any hole-in-one at the 14th at the Brabazon Golf Course. This was achieved by English professional golfer Matthew Baldwin during the course of the competition.
The company additionally committed to give £500 to the UK-based charity for every hole completed in two strokes under par or better, with another £500 donated for every drive to the green on a 10th hole.
“It’s not only what we’ve raised, it’s letting people know they should get checked, bringing the awareness of Prostate Cancer,” said Betfred owner Fred Done. “I’m very pleased with that [£84k donation], but promoting it is as important as giving the money.”
Betfred extends deal with Playtech
In March, the operator announced it had expanded its partnership with gaming provider Playtech. The multi-year extension deal saw an increase in the number of the supplier’s betting terminals placed in Betfred’s retail spaces. The provider also agreed to feature horse and dog racing on the machines for the first time.
“This new deal demonstrates the importance of our ongoing relationship with market leader Playtech,” Betfred group chief operating officer Mark Stebbings said at the time.
“The importance of betting terminals to our retail offering continues to increase, becoming an increasingly essential gaming component for our customers and, therefore, a crucial part of the future of our company.
Original article: https://igamingbusiness.com/social-responsibility/csr/betfred-prostate-cancer/
