Under the deal, the operator’s Codere-Bingo Lanús brand will feature on the back of players’ jersey, underneath their squad numbers, until the end of 2023.
Players will wear the new-look shirt for the first time during the game against Club Atlético Colón on 29 January.
The agreement builds on Codere’s long history with Club Atlético Lanús, with the operator having served as the team’s official sponsor between 1999 and 2016.
“We are very happy to have resumed this historic link; from Codere, we are convinced that this alliance will be fruitful for both parties, and that we have made a winning bet by joining our paths,” Codere LatAm (excluding Mexico) regional manager Bernardo Chena said.
Club Atlético Lanús president Luis María Chebel added: “It is a great joy to have Codere again as a sponsor of Lanús and we are confident that it will be the beginning of a new successful stage for both institutions.”
Original article: https://igamingbusiness.com/marketing-affiliates/codere-scores-sponsorship-with-argentinas-club-atletico-lanus/
