The deal follows the recent launch of the DraftKings Sportsbook in the Predators’ home state of Tennessee.

The multi-year agreement will feature sponsorship of the team’s Bridgestone Arena, including static dasher board and virtual signage visible on TV for all regionally broadcast Predators games. Signage for DraftKings will also be incorporated on the arena’s Lexus Lounge LED screen for all regular and postseason Predators home games.

The operator said the partnership will allow the Predators to bring fans closer to the game of hockey.

“As soon as the Tennessee Sports Gaming Act was passed in April, we immediately began our search for an experienced sports betting partner,” said Chris Junghans, EVP & chief revenue officer, for Nashville Predators.

“With legal sports betting now live in Tennessee, we are thrilled to announce our formal relationship with industry-leading DraftKings. Through this multi-year agreement, Predators fans across the state will have access to the gold standard of sports betting information technology, which provides a competitive, reliable and responsible platform.”

Read the full story on iGB North America.

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