Through the deal, Genius gains the exclusive rights to capture and distribute live data and video content from DTB events for betting purposes. It hopes the partnership will help to enhance its profile and connect with tennis fans around the world.
In turn, the partnership will allow DTB, which has over 1.4m playing members, to reach more fans through Genius’ over 150 partner sportsbooks.
Video, analytics and live streaming platform, PlaySight, will provide automated production, live streams and highlights across all DTB events covered under the partnership.
“This partnership with the DTB is one of our largest tennis partnerships to date, providing our sportsbook partners with premium content during off-peak windows for the global season,” Jonny Katanchian, head of commercial partnerships for EMEA at Genius Sports, said. “The DTB is committed to enhancing the reach, visibility and profile of its events and we’re excited to be part of this global strategy.”
DTB’s vice president high performance tennis and education, Dirk Hordorff, described how the partnership will bring the possibility of following the end-of-year German Tennis Championships, as well as the Bundesliga, to millions of German and international fans. Both competitions feature top international talent, which will help to grow the visibility of the sport, he said.
Rodney Rapson, managing director for Europe and the UK of PlaySight, added that: “The Bundesliga is one of the best leagues in the world when it comes to the level of players competing. Now fans around the world will be able to watch this content both live and with on-demand video highlights.”
“Our technology at PlaySight will enable the DTB to bring their production in house, giving them complete control of their content and more flexibility for distribution“
Genius Sports has continued its global expansion throughout 2020, as a flurry of activity in November and December saw it sign new data deals with the Argentine Football Association, Mexico’s Liga MX, the Polish Basketball League and Polish Basketball Association, American Hockey League, and Beach Soccer Worldwide, all within a month.