Under the agreement, Hard Rock will have its own grandstand structure adjacent to the Las Vegas Strip, where part of the race will take place, with capacity to hold up to 3,000 fans over the race weekend.
Hard Rock-owned The Mirage will host a series of F1 events and provide hospitality options to fans, while the operator will also work with the Las Vegas Grand Prix team to launch a made-for-Vegas educational program with a focus on global hospitality.
Read the full story on iGB North America.
Original article: https://igamingbusiness.com/marketing-affiliates/hard-rock-races-ahead-with-las-vegas-f1-deal/
