Christensen brings experience from the tech and entertainment sector to PointsBet, having held roles at Facebook, National Geographic, and Netflix.
Christensen will oversee PointsBet’s marketing strategy and work with partners to gain market share in US sports betting markets. Christensen will report to PointsBet’s US CEO Johnny Aitken.
At Facebook, Christensen was the head of U.S. brand and consumer marketing, where he led the company’s More Together campaign. He also spearheaded marketing for the launch of Facebook Watch. Prior to his work at Facebook, Christensen led the digitization of National Geographic and oversaw various marketing initiatives at Netflix.
Read the full story on iGB North America
Original article: https://igamingbusiness.com/pointsbet-appoints-former-facebook-and-netflix-exec-as-us-cmo/
