Peat currently holds the role of sportsbook director at William Hill. He first joined William Hill in 2018 and has remained as sportsbook director since.
Before he entered the gambling industry, Peat was the commercial director at Dixons Carphone Group and the commercial propositions director at Ctrlio, a tech start-up.
In his new role, Peat will be charged with developing and implementing Rank’s UK digital strategy. He will be based in Gibraltar.
“The chance to join Rank at such a pivotal time for the digital business was too good an opportunity to turn down,” said Peat. “The potential to build on the good work of recent years is huge, powered by Rank’s own proprietary technology and a first-class team of engaged colleagues in the Interactive team.”
“My ambition to deliver an exceptional cross-channel experience for Rank customers in both gaming and sports is clearly shared by the team and I am looking forward to getting started.”
Peat will report to Jon Martin, Rank’s incoming chief operating officer.
“Securing an operator of Andrew’s calibre is great news for Rank,” said Martin. “His experience in sports and gaming, along with his track record in delivering cross channel improvements at one of the biggest sportsbook brands in the UK bodes well for the important job he will soon be undertaking in Gibraltar.”
“Rank Interactive has enjoyed significant growth recently and Andrew’s appointment will look to capitalise on the momentum we have in the business. I look forward to welcoming him when he joins us later this year.”
Original article: https://igamingbusiness.com/people/people-moves/rank-appoints-andrew-peat-as-rank-interactive-md/
