Stake is the most mentioned operator on livestreaming sites by a significant margin, according to a 20 March report by livestreaming analytics company Stream Hatchet.
Stream Hatchet found Stake was mentioned in 6,600 stream titles across livestreaming platforms Twitch and Kick in January 2026, accounting for 60% of all iGaming brand mentions.
1xBet was a distant second with 1,800 mentions, followed by Betano (837), Winamax (653), FanDuel (597), Bet365 (214) and PokerStars (270).
Kick is owned by Stake’s parent company, a relationship which Stream Hatchet’s content manager Mark Rowland attributes to Stake’s dominant position in the ranking.
“A lot of Kick streamers will be provided with a bankroll by Stake itself and that’s what they’re paying with when they gamble on stream,” Rowland tells iGB.
Many operators strike commercial sponsorships with streamers, often giving them free account credit to wager with, he said – who in return often put the brand’s name in their stream titles.
Kick the leading platform for gambling livestreams
While Twitch has the largest market share in the livestreaming sector, competitor Kick has an explicitly gambling-friendly streaming policy which has attracted many of the biggest gambling livestream creators to its platform.
Stream Hatchet found the top ten iGaming livestreamers all streamed on Kick, together accounting for 88.4 million hours of iGaming content watched in January.
Trainwreckstv, one of the earliest content creators to move to Kick after the platform’s founding in 2022, had the most watch time of iGaming content at 15.7 million hours watched.
Beyond Stake, Rowland speculated that the other operators’ sponsorship of esports tournaments and other competitions streamed on livestreaming sites may have contributed to their visibility.
“1xBet sponsors a few esports teams, and of course esports is popular in livestreaming. And both 1xBet and Betano sponsor football teams, and football is incredibly popular on livestreaming [platforms] particularly in LatAm and Spain,” Rowland explains.
Although some gambling content is allowed on Twitch, the Amazon-owned platform’s terms and conditions prohibit users from streaming certain gambling sites, including Stake, Rollbit and others, citing a lack of consumer protection measures and licensing concerns.
Twitch updated its terms to ban these sites after backlash from sections of the livestreaming community. “It became a big controversy in 2022 when some high profile streamers like Pokimane spoke out against the potential danger of gambling content in forming addictive behaviours, particularly in younger viewers,” Rowland adds.
Prediction markets gaining streaming popularity
Prediction market content has also been growing and driving conversation on livestreaming sites, the report found, with Polymarket and Kalshi dominating the betting conversation on Twitch and Kick.
Stream Hatchet found that Polymarket was the most mentioned brand across betting and prediction market operators in January 2026 with 12,000 mentions, followed closely by Kalshi with 11,700.
FanDuel ranked third with 8,800 mentions, followed by PrizePicks (5,300) and DraftKings (3,300).
Original article: https://igamingbusiness.com/offshore-gaming/report-finds-stake-dominates-operator-visibility-across-livestreaming-sites/
