The deal will allow Scientific Games to build live casino products and supply them to players all over the world. It forms part of the company’s growth strategy which includes expansion into the US igaming market and game diversification – exhibited by its acquisition of content studio Lightning Box in August.
Authentic Games has extensive experience in the European igaming market, supplying casino products to the likes of Betway, Entain and Mr Green.
Scientific Games CEO Barry Cottle said: “We are thrilled to have Authentic Gaming join the Scientific Games family and expand our premium product portfolio as we execute on our vision to become the leading, cross-platform global game company.
“The collective power of Authentic, our proven Table Games titles and our OpenGaming platform allow us to capitalize on a growing U.S. market opportunity with our unique omni-channel approach.”
The deal comes shortly after Scientific Games announced the sale of its lottery business to Brookfield Business Partners in a $6.05bn agreement. The business also divested its sports betting business including the OpenBet platform – selling to IMG owner Endeavor – in September.
Authentic Gaming CEO and founder Jonas Delin added: “Scientific Games’ leading position in the U.S., their focus on quality games content and market-leading iGaming platform make them the ideal home for Authentic to expand our footprint in the U.S. and European markets.
“Our proven technology and live dealer platform is ready for scale and now, as part of Scientific Games, we are able to embark on our studio expansion and game diversification strategy in full force.”
Original article: https://igamingbusiness.com/scientific-games-enters-live-casino-market-with-authentic-gaming-acquisition/
