PointsBet announced Wednesday the launch of its mobile app digital sports betting product in Virginia, marking the eighth operational state for the company, following successful releases in New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan and West Virginia.
The Virginia Lottery recently issued PointsBet together with racetrack Colonial Downs, an official supplier license to offer online sports wagering in Virginia.
As the official, exclusive sports betting partner of NBC Sports, PointsBet will also utilize the media giant’s premium television and digital assets to promote the PointsBet brand in the state of Virginia across its local sports communities. The sportsbook has already been integrated into NBC Sports Regional Networks, like NBC Sports Washington, appearing regularly on programming for the Washington Football Team, Wizards, and Capitals.
Welcome to Virginia, @PointsBetUSA pic.twitter.com/U96e1ULzNJ
— Allen Iverson (@alleniverson) December 15, 2021
As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Regional Networks. PointsBet’s full Spanish-language functionality will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.
Johnny Aitken, PointsBet USA CEO spoke in a press release about this new launch and said: “We are thrilled to be launching in Virginia with our partner Colonial Downs, now bringing our best-in-market technology to such a passionate sports community. Virginian sports bettors will now have access to the fastest online sports betting product with the most betting options, including robust in-play capabilities.”
PointsBet brand ambassador Allen Iverson also commented: “I am excited to welcome PointsBet to my home state. Speed and agility always defined my game, and that is exactly what puts PointsBet above the rest. Get into the game with more in-play and real-time options. Take control of your experience and join me on PointsBet to Live Your Bet LifeTM.”
“I am excited to welcome PointsBet to my home state. Speed and agility always defined my game, and that is exactly what puts PointsBet above the rest. Get into the game with more in-play and real-time options. Take control of your experience and join me on PointsBet to Live Your” pic.twitter.com/5HBJjDhzmZ
— PointsBet Sportsbook (@PointsBetUSA) December 15, 2021
PointsBet USA CMO Kyle Christensen commented: “Our partnership with NBC Sports has positioned us well as we enter the market. Viewers who have become familiar with the PointsBet brand through our odds integrations and expert analysis during television broadcasts can now truly experience what sets PointsBet apart.”
To celebrate the launch, PointsBet will provide Virginia clients with a “Bet & Get” offer. Across five tiers, users will earn 10% of their cumulative wagers in Free Bets during the month of December. As clients reach a new tier, they will be credited within 24 hours.
Original article: https://www.yogonet.com/international/news/2021/12/16/60641-pointsbet-launches-in-virginia-with-mobile-app-and-digital-sportsbook
