Aspire Global’s aggregator and content provider subsidiary Pariplay has taken content from game production studio Spearhead Studios live on its Fusion platform, the company announced on Wednesday.

Following the deal, games produced by Spearhead Studios, a gaming development company owned by Malta-based B2B iGaming provider EveryMatrix, are now being rolled out in regulated markets worldwide through the Fusion solution.

Real-money games studio Spearhead Studios develops video slots, table games and other online games with a strong focus on localized and data-driven production, according to a press statement.

The studio describes itself as a developer of high-quality HTML5 products, with an aim “to disrupt the industry” by making gaming both fun and fair for customers. Its content is currently live with over 100 online casino operators in 14 markets across Europe, Latin America, “and soon the US.”

By having become a new Fusion partner, Spearhead Studios will benefit from the Aspire-owned aggregation platform’s features. Fusion incorporates a suite of back-office conversion and retention tools that enhance player value, while featuring thousands of titles from leading game developers.

“Spearhead Studios has carved out a deserved reputation for delivering slick content that is very carefully designed to appeal to local audiences,” said Callum Harris, Director of Partnerships at Pariplay. “The addition of this innovative studio’s product portfolio on Fusion™ is the latest step within our mission to offer players a wide variety of content that appeals to a range of demographics in markets around the world.”

Founded in 2010, Pariplay is a leading aggregator and content provider that, in addition to its Fusion aggregation platform, also offers products such as the Ignite studio development program. The Spearhead Studios content deal is the latest in a string of new partnerships as Pariplay furthers its growth in regulated markets globally.

Now part of the Aspire Global Group, Pariplay has offices in Malta, Israel, Bulgaria, Gibraltar, and India and is licensed and regulated by the Gibraltar Gambling Commission, the MGA, the UKGC, the Romanian National Gambling Office and the New Jersey DGE, West Virginia Lottery and Michigan’s MGBC.

“By integrating with Pariplay’s aggregation platform, we are able to reach a significantly larger range of operators in regulated markets globally,” said Mathias Larsson, Managing Director of Spearhead Studios. “We believe our content hits the sweet spot in terms of giving players in local markets experiences that resonate with them. We look forward to a long and successful partnership, characterized by mutual growth.”

Last week, Aspire Global’s Pariplay took another major step in its US expansion with the awarding of a provisional Michigan license. The permit will see Pariplay’s premium aggregation offering available throughout the Great Lake State, with the provider having already announced its intention to go live with a number of major operators in the region.

Original article: https://www.yogonet.com/international/news/2022/01/26/61121-pariplay-adds-everymatrix-39s-spearhead-studios-content-to-its-fusion-platform

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