In an exclusive interview, Nevena Aleksieva, Head of Sales at GameArt shared with Yogonet the company’s plans and expectations for the upcoming year. Among other things, she commented that the company will be present at GAT Expo Cartagena (March 15-17, Colombia), on Stand 61, showcasing its top-performing games and products in LatAm, as a stand out feature the company’s stand will include a football element. She also stated that the company will additionally share the future development plans, explaining that among other things, in 2022, GameArt will release solutions for the integration of land-based casino equipment and an online gaming platform.
Currently operational in Colombia, Peru, and Mexico, the company plans to expand its operations into Chile, Argentina, Uruguay, Panama, and Central America, targeting primarily the emerging markets of Brazil and Argentina.
What will be the main novelties, products, and services that the company will present and focus on this year at GAT Expo? Which are your key goals for the event’s 23rd edition?
GameArt will present its portfolio of online and land-based products at Stand 61, including our top games in Latin America. We will also present Tronius’s multi-game machines powered by GameArt: TRONE-E and the new ARGO.
Our top games in LATAM include the highly popular and successful slot game Rosh Immortality Cube Megaways, Maradona HyperWays, Dragon King, Royal Gems, Money Farm 2, Tiger Heart, Lucky Coins, Wolf Hunt, Magic Unicorn, Nefertiti’s Nile, Atlantis World, Ancient Gong, Wild Dolphin, Wolf Quest, Magic Dragon, 5 Star Luxury, Chili Quest, Money Farm, Gold of Ra, and African Sunset.
The GameArt stand will include a football element with some graphics featuring our successful branded Maradona HyperWays game.
During the GAT Expo, GameArt will also present its games development roadmap and future game development plans.
Our goals for this edition of the GAT Expo are to present our key products and newest developments to the local customers and to get their feedback based on their first impressions. Most of our games are already popular and operating in Colombia and other LATAM markets. The results are very promising and we keep working on new game titles that will benefit our clients and provide them with an added value to their operation.
Considering the current pandemic scenario, and the recently-emerged Omicron variant, what do you consider are the biggest challenges in regards to in-person events, health measurements, and logistical challenges?
Organizing our participation at live events is a challenge during this time, especially when you have to take health measurements into consideration, such as the requirement for people to be fully vaccinated to be able to enter certain countries (as it currently stands).
Due to the restrictions that COVID has imposed, we’ve come to realize how important live events are to us. We can no longer take them for granted. Live events permit us to meet our partners and establish relationships with potential clients in one location and where they can experience our products.
On January 3rd, the company gained access to Belarus through a one-year agreement with Parimatch. Could you share some updates on this matter, initial feedback, and performance? What impact does this alliance have or is expected to have in terms of added value and reach for Gameart’s business, and does the company plan to generate new developments focused on this type of operator/market? Does the company anticipate an equivalent partnership with greater impact in the Latam region?
Our collaboration with Parimatch has proved and continues to prove beneficial not only for Belarus where our games are very well played in a short period of time but for other markets as well. Such alliances with reliable partners like Parimatch are very important to us as they enable us to rapidly establish a presence in new territories and to present our products in the best possible way while counting on our partner’s experience and good knowledge.
At GameArt, we are keen to work in this way, providing all our expertise and best-performing products, working closely with our partners and end customers, and constantly following the needs and current trends, but at the same time coming up with innovative slots. With regards to the LATAM markets, our strategy is the same as for other countries. We would prefer to work with reliable and strongly positioned partners there who know the market and the local regulations and who can help us to provide the best products that are attractive and well received by the players.
What are the company’s expectations for 2022? What will be the main issues driving the agenda based on the industry’s key developments as well as the new demands in the emerging markets? In line with the company’s expansion plans in South America, in which jurisdictions and markets does GameArt plan to set foot in 2022?
Personal and company expectations are important to be able to achieve goals. Unfortunately, we have been living in an environment that is constantly changing for two years now and no one knows what to expect tomorrow. But, professionally, we believe that the current situation will change and we will have many opportunities to realize our products in new markets.
Emerging markets are quite interesting for us because they give us the opportunity to present ourselves and take our place among excellent suppliers. As I said earlier, we are already operating in some of the markets in the region, such as Colombia, Peru, Mexico, etc., but countries such as Chile, Argentina, Uruguay, Panama and Central America are also very interesting to us.
GameArt constantly follows trends in the industry and works hard to develop new products to meet customer needs and at the same time bring something innovative and attractive that will make the brand even more recognizable and popular. In 2022, GameArt will continue to develop advanced games and integrate new emerging technologies in the game creation and development process. Additionally, in 2022, GameArt will release solutions for the integration of land-based casino equipment and an online gaming platform.
What is the company’s approach/expectation in the midst of an eventual opening of the Brazilian market, as well as other emerging markets such as the Argentinean one? Which competitive advantages can you capitalize on from your presence in Colombia?
Bearing in mind that we’ve been present in Colombia for three years now, we can easily use the experience that we have gained through this while setting foot in new markets. The results of the games we operate within other countries in the region, the continuity of the players, and the preliminary analysis of each new market that we target with its cultural, demographic, and economic specifics, are what help us build our business strategy and apply already established methods of entering new markets.
As for the mentioned emerging markets, Brazil and Argentina, we are in fact targeting these markets. We already have our strategy set up and we’ll soon be present there with our best performing games as well as with new titles that are being developed for the local players’ needs and preferences.
