Graduate students from New York University’s School of Professional Studies joined the creative team from Caesars Entertainment‘s Caesars Sportsbook to watch the New York Rangers take on the Philadelphia Flyers at Madison Square Garden. The event was part of the NYU x Caesars Sportsbook Real World graduate school course, which focuses on responsible gaming awareness.
At the beginning of the fall semester, members of the Caesars Sportsbook marketing department and Caesars Entertainment’s corporate responsible gaming team briefed participating students about business strategy and the company’s goals for promoting responsible gaming in New York State, as well as other states where sports betting app is live.
Students then began work on their own responsible gaming marketing plan, culminating in a pitch presentation to the Caesars Sportsbook team at the end of the semester. The latest allowed students to check in halfway through the semester and discuss some of their ideas, plus experience the brand outside of the classroom with Caesars Sportsbook partners, the New York Rangers and Madison Square Garden.
Jeff Gonyo, VP of Advertising, Creative and Content for Caesars Sportsbook, who joined the event on Tuesday, said: “Mobile sports betting an increasing part of the sports-entertainment ecosystem in New York and across the country. Maintaining our position as a premier betting option requires constant innovation and new ideas.”
“Engaging with these students allows us to share a bit of our business and career experience – while giving us a chance to hear what platforms and messages are breaking through to their generation,” he added.
“Caesars actively supports organizations at the state and federal levels focused on responsible play,” the company claims. Daniel Isenberg, Creative Director at Caesars Sportsbook, commented: “Responsible gaming awareness is core to Caesars Sportsbook’s identity, and it is the focus for our Real World collaboration with NYU.”
“When you speak to these students, it’s clear they take their project seriously and have given real thought to effectively communicating our Responsible Gaming message to the audience that needs to hear it,” he concluded.
