Flutter Entertainment‘s brand Sisal has been awarded the sports betting concession license in Morocco by La Marocaine des Jeux et des Sports (MDJS). The eight-year agreement includes a possible 2-year extension and an operational launch on January 1, 2024.
Leveraging the power of the ‘Flutter Edge,’ the Moroccan business will combine Sisal’s omnichannel capabilities with Flutter’s Pricing & Risk management, powered by over 1,000 specialists globally, the gambling group explained.
“The tender marks an important milestone in Sisal’s international strategy, consolidating its position in Morocco as the sole online and retail sports betting operator in Morocco with a customer-led and innovative product portfolio,” the Flutter stated. The offering will be exclusively distributed by Sisal Jeux Maroc through an extensive network of retail outlets and online.
Marco Caccavale, CEO of Sisal Jeux Maroc and International Managing Director of Sisal, commented: “We are extremely pleased to announce the consolidation of our offering in Morocco. The decision by MDJS is a testament to the quality of our work and how much we have achieved in the last three years in a country with a strong growth trajectory and great potential.”
“This is our fourth successful international tender, which has been highly competitive, recognizing the commitment, investment, and know-how that make us unique in the market. Being part of Flutter enhances our value proposition and enables us to develop joint products and services for different market segments,” he concluded.
Towards the end of last year, Sisal was awarded the contract for the management of gaming in Tunisia by Promosport, the sports betting administration, thus granting the company its first licensed exposure to the African sports-betting market.
This concession allows Sisal to manage and develop a comprehensive product portfolio consisting of sports betting, number games, instant lotteries, and online games for 10 years. These games will be distributed across an extensive network of points of sale and online in Tunisia.
Original article: https://www.yogonet.com/international/news/2023/02/09/66037-flutter-39s-sisal-awarded-sports-betting-concession-in-morocco
