The Downtown Vegas Alliance launched “Down to Play,” a set of about 20 interest-based itineraries with special offers. It follows the city’s “Down for Anything” initiative, an ad campaign meant to draw attention to entertainment, work and living options in the area.
Original article: https://www.reviewjournal.com/business/tourism/new-ad-campaign-for-downtown-las-vegas-wants-to-turn-locals-into-tourists-2738568/
