International Game Technology PLC (IGT) has expanded its sports betting footprint to New Mexico via a multi-year agreement with the Pueblo of Santa Ana tribe. IGT PlaySports platform, self-service betting kiosks, and trading advisory services replaced a competitor’s technology and services and are now powering sports betting at Santa Ana Star Casino Hotel in Santa Ana Pueblo.
Joe Asher, IGT President of Sports Betting, said: “Santa Ana Star Casino Hotel knew that adding sports betting would enhance the gaming experiences available to its patrons when it opened its sportsbook several years ago, and we are thrilled that the tribe has decided to upgrade its offering by partnering with IGT.”
“IGT is committed to leveraging our vast experience powering sports betting at tribal casinos and our world-class betting products and services to help Santa Ana Star Casino Hotel achieve maximum sportsbook growth,” he stated.
Joe Asher, IGT President of Sports Betting
For his part, John Cirrincione, Santa Ana Star Casino Hotel CEO, added: “IGT offers a scalable and reliable turnkey sports betting solution that Santa Ana Star Casino Hotel deployed to elevate the performance and appeal of our sportsbook.”
“IGT’s partnership and proven PlaySports platform enable us to provide our casino patrons with premium sports betting options,” he commented.
Part of IGT PlayDigital, IGT PlaySports’ solutions are deployed at more than 80 gaming venues across the U.S. and Canada, the company noted.
Earlier this week, the company signed a three-year contract extension with the Rhode Island Lottery to continue providing its proven sports betting technology IGT PlaySports, along with its commercial partner William Hill U.S., powers statewide mobile sports betting via the Sportsbook Rhode Island app and sportsbook locations at Bally’s Twin River Lincoln Casino Resort and Bally’s Tiverton Casino & Hotel.
Original article: https://www.yogonet.com/international/news/2023/04/12/66784-igt-expands-new-mexico-footprint-via-playsports-technology-deal-with-santa-ana-star-casino
