Connecticut’s Mohegan Sun has announced the appointment of David Fausel as Director of Advertising. The executive brings over 20 years of advertising experience to Mohegan’s flagship property.
Fausel is a familiar face to the Mohegan brand, notes the resort, spearheading a marketing modernization initiative that introduced an increase in digital, social and CRM efforts through ad agency Kirshenbaum Bond + Partners from 2004 – 2010. The expert has since utilized his expertise to produce large-scale initiatives for notable brands like Cisco, Nike, American Express, Microsoft, Intel, T-Mobile and more.
“We’re excited to welcome Dave ‘back’ to Mohegan Sun, this time as the leader of our Advertising team and all that it strategically encompasses,” said George Galinsky, SVP of Marketing Communications at Mohegan. “Dave’s knowledge of industry trends and range of experiences using marketing innovation to create significant business impact make him an extremely valuable asset to our Marketing Communications department.”
Connecticut's Mohegan Sun
In his role as Director of Advertising, Fausel will oversee the strategy and execution of all brand and entertainment advertising for Mohegan Sun, as well as maintain collaborative relationships with ad agency partners TAXI, Mintz + Hoke and Media Storm. Fausel will also support Mohegan Sun’s new ad campaign “All in for Mohegan.”
Owned and operated by the Mohegan Tribe, Mohegan Sun is situated on 185 acres along the Thames River in Southeastern Connecticut. It is home to two casinos, 1,600 hotel rooms, two spas, a golf course, over 70 shops, restaurants and bars as well as three entertainment venues including a 10,000-seat Arena.
Original article: https://www.yogonet.com/international/news/2023/04/28/66975-mohegan-sun-appoints-seasoned-executive-david-fausel-as-director-of-advertising
