With almost two decades of experience in the affiliate marketing industry, Eightroom arrives at BiS SIGMA Americas 2023 with big goals in mind, the most important of which is the presentation of Vpag, its payment solution. Both brands will be present at booths F60 and F50 at the event, to be held on June 14-18 at the Transamerica Expo Center in Sao Paulo, Brazil. The company’s CEO, Pedro Gularte Ferraro, had an exclusive interview with Yogonet about this and many other topics.
What will Eightroom’s participation in this edition of BiS Americas be like?
It is a special edition. It is the presentation of the Vpag wallet; Vpag Flash was launched in February at ICE. Vpag comes to the market with a strong value proposition with many solutions for the market and is a product that seeks to combine digital marketing strategies with the payment solution, which allows the user to have a better experience with less friction.
Vpag offers its customers a wide range of advantages, including the option to give the operator an IBAN in Europe, as well as the option to settle in FIAT or CRYPTO.
BiS Americas aims to become one of the most relevant expos in the online gaming industry. How will your strategy be to engage with local and regional players during the event?
Eightroom/Vpag is characterized for being a company that always maintains a very close relationship with all our clients. Especially with bookmakers, whenever there is an event, we generate a full agenda to have the opportunity to explore new opportunities. It is key for us to maintain this close relationship as it allows us to continuously improve our services, being your feedback very important in order to achieve the expected results.
Vpag, Eightroom's payment solution
What are the topics that Eightroom will focus on during BiS Americas?
Improving the user experience. All our products are conceived with a user mindset. This allows us to think of solutions for them, which benefits our customers by generating a higher ROI.
In addition, it allows us to demonstrate the robustness of our products in terms of legal and compliance in order to generate even greater security for our customers in a regulatory scenario that remains uncertain. Vpag complies with all compliance standards to make an operation 100% safe for the operator as well as for the actual client; we have licenses in Brazil and Europe.
On your website, you state that Eightroom’s objective is “the acquisition of high-value First Time Depositors.” How would you present this strategy to your potential clients?
Our main objective is the acquisition of high-value leads using different marketing strategies. We were recently certified as Google Partners, something that made us very happy and that positions us in a place of greater recognition for all our work.
We have a combination of sites that are targeted to the user; we use different digital marketing tactics and data analytics as the main source of information generation to generate segmented routines for our customers, which allows us to improve their LTV, among different tactics performed we do Inbound, SEO, Ads, etc.
During the fair, special attention will be paid to the regulatory discussions around the gaming sector in Brazil. What are your expectations from these debates?
Eightroom supports the regulation of gaming; we believe it is something positive for the market and that it will allow clear rules for all players. Internally, we work so that all our products meet high compliance standards, which allows us to be prepared for regulatory changes, thus guaranteeing service and results to our clients. We can highlight that Vpag is already a product prepared to operate in the regulated market.
