iGaming software solutions provider SOFTSWISS was announced the winner in the B2B Marketing Campaign category at the EGR Marketing and Innovation Awards for its Maltese 360 Campaign.
The business notes that through this award the campaign, which was crafted by the SOFTSWISS marketing team, received “well-deserved recognition for the outstanding display of exceptional creativity, innovation, and marketing prowess.”
SOFTSWISS further pointed out that the Maltese 360 Campaign was implemented in two stages, and was strategically launched last year to coincide with the SiGMA Europe 2022 event. The first stage, titled Blazing In, had a twofold purpose: to amplify brand awareness and recognition in Malta while providing visitors and residents with “an exceptional array of activities to elevate their iGaming experience.”
The second stage, accompanied by the slogan Bringing the Heat, featured vibrant and eye-catching visuals with red hot chili peppers. As per the company, the visual representation “perfectly captured the essence of the SOFTSWISS brand philosophy, sprinkling a delightful dash of spice into the menu of the company’s innovative offerings.”
🏆 Huge congratulations to the Marketing Team at SOFTSWISS for their well-deserved victory at the EGR Marketing and Innovations Awards. The Maltese 360 campaign has been crowned the winner of the B2B Marketing Campaign! pic.twitter.com/JHaOrdvNwF
— SOFTSWISS (@softswiss) June 8, 2023
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, expressed her delight at this achievement, stating: “We are incredibly honored to receive this prestigious award for our Maltese 360 Campaign. It is a testament to the hard work and dedication of our talented marketing team.”
She further added: “We are constantly pushing the boundaries to create impactful marketing campaigns that not only showcase the incredible benefits of the SOFTSWISS solutions but also deliver tangible business outcomes and enhance the effectiveness of marketing communications. This award is a powerful motivation for us to continue delivering exceptional results.”
Calling all industry professionals! The SOFTSWISS expert team is geared up for @iGamingNEXT: Valletta’23 on 21-22 June. It’s time to unlock new possibilities for your online gambling business together!
Join us at booth A4, and get ready to change the game!🚀 pic.twitter.com/1vy5liTpKq
— SOFTSWISS (@softswiss) June 6, 2023
SOFTSWISS noted that the win at the EGR Marketing and Innovation Awards “solidifies its unwavering commitment to excellence and ongoing endeavors to deliver groundbreaking solutions to its clients.”
The company is now preparing to showcase its products at a series of upcoming industry events, including SiGMA Americas 2023 in São Paulo, iGaming NEXT Valletta ’23 in Malta, and iGB L!VE 2023 in Amsterdam. At these summits, attendees will have the opportunity to meet SOFTSWISS experts and gain insights into the latest iGaming trends, explore engagement tools, and dive into discussions on the hottest industry topics.
Original article: https://www.yogonet.com/international/news/2023/06/13/67502-softswiss-winner-of-b2b-marketing-campaign-category-at-egr-marketing-and-innovation-awards
