Sports technology and data giant Sportradar participated as an Associated Partner of the Women’s National Basketball Association’s (WNBA) first-ever business-focused event space, The Sports Bra x WNBA, which took place at AT&T WNBA All-Star 2023 in Las Vegas, Nevada on July 14 – 15.
The company sponsored an executive breakfast ahead of The BIG Summit x WNBA on Saturday morning, July 15. It also participated in a panel discussion about The Future of Women’s Sports in Fantasy and Betting, all of which took place in The Sports Bra WNBA space at the Mandalay Bay Convention Center.
The Sports Bra x WNBA is the league’s first venture into hosting a space for industry leaders during a tentpole event weekend, explains Sportradar. It focused on highlighting the business opportunities in women’s sports in the lead-up to the 2023 AT&T WNBA All-Star Game at Michelob ULTRA Arena, which was held on Saturday, July 15.
The panel included executives from FanDuel, ESPN and Sportradar and focused on the topics of increasing engagement, investment growth, media coverage and exposure in women’s sports.
“Sportradar’s sponsorship and involvement as an Associate Partner is part of a larger agreement with the WNBA to support business-to-business conversation at WNBA All-Star through 2024 and furthers the company’s pre-existing official data partnership with the WNBA that powers league widgets for media clients,” a press release notes.
Sportradar’s partnership in the event took place amid a busy July for the company, which last week expanded its longstanding Caesars Sportsbook partnership to include exclusive NBA optical tracking data. And earlier in the month, the sports tech heavyweight also announced an expansion in the US with a new sports betting supplier certificate in Kansas; along with confirming it has now become the new betting data rights partner for South America’s CONMEBOL.
Original article: https://www.yogonet.com/international/news/2023/07/17/67923-sportradar-participated-as-an-associated-partner-at-att-wnba-allstar-2023-in-las-vegas
