Online gambling operator bet365 has strengthened its commitment to responsible gaming by renewing and extending its partnership contract with Rightlander, a provider of affiliate compliance solutions.
“The agreement underscores bet365’s sustained dedication to promoting responsible gambling and ensuring the highest level of affiliate compliance,” the online gambling brand said in a statement.
Since the partnership began, Rightlander’s compliance tools have been “instrumental” in assisting bet365 to maintain ethical advertising standards and abide by the strict regulatory landscape.
“We are excited to renew our contract with Rightlander,” said a bet365 spokesperson. “Their comprehensive compliance solution has become an integral part of our affiliate program. The extended partnership reinforces our commitment to responsible gambling and our dedication to providing a secure and fair environment for all our customers.”
According to a press release, the Rightlander platform offers “a host of advanced features,” and the technology is designed to facilitate compliance with evolving gambling regulations, “a fundamental aspect of bet365’s operations.”
Rightlander’s Head of Customer Success Nicole Mitton expressed her enthusiasm about the ongoing partnership, stating, “We’re delighted to extend our relationship with bet365.”
“This renewed agreement is a testament to the effectiveness of our compliance solutions, and we look forward to continuing to help bet365 promote responsible gambling and adhere to regulatory requirements.”
The extended contract is expected to further strengthen the robust compliance infrastructure at bet365 and drive innovation in affiliate compliance within the online gambling industry, the parties said.
“This strategic partnership will continue to provide an example for industry standards of affiliate compliance, further solidifying the companies’ shared commitment to promoting responsible gambling practices,” the companies added.
Original article: https://www.yogonet.com/international/news/2023/07/26/68059-bet365-strengthens-responsible-gaming-commitment-by-extending-rightlander-partnership
