A new study by Comscore reveals that Brazil reached 42.5 million unique users on betting sites, placing it behind only the United States and England. The Top 5 countries are completed by India and Italy.
According to the survey, the category has seen significant growth in terms of consumption time since 2019, showing an increase of 281%, reaching 2 billion minutes consumed per month. This represents the equivalent of 32% of the Brazilian digital population, with 80% of these consumers connecting only through mobile devices.
“We observed that the growth of access to gambling among Brazilian consumers can be attributed to several factors, such as the popularization of online betting, the reach of the Internet and the advancement of technology, as well as the wide coverage of sporting events. In this analysis, we deepen the profile of these users and provide an interesting overview of the category in Brazil and the world,” said Ingrid Veronesi, Comscore’s Senior Director for Brazil.
In terms of user profiles, 49% of users belong to the C class, while 61% of consumers are men, mostly over 45 years of age.
Original article: https://www.yogonet.com/international/noticias/2023/08/15/68317-brazil-ranks-third-in-the-world-in-betting-site-consumption-with-425-million-unique-users
