Canadian sports betting and media company Rivalry has introduced several updates to its casino product suite. This includes the rollout of Casino.exe, Rivalry’s proprietary casino platform, featuring a fusion of 90’s nostalgia and interactive entertainment, on its iOS mobile application in Ontario. Additionally, the company has incorporated a selection of new games into its offerings.
“Since launching Casino.exe last year, we’ve diversified our revenue mix and materially increased betting handle,” said Steven Salz, Co-Founder and CEO of Rivalry. “Our emphasis on tech and design innovation continues to serve as a catalyst for our products, allowing us to drive organic interest and activity in casino with limited marketing spend. Today’s announcement adds greater accessibility to our exclusive casino platform and builds on a unique offering with more games and variety.”
In Canada, Ontario residents will now be able to access and play Casino.exe through Rivalry’s iOS mobile app, which launched in May with esports and sports betting. Since releasing its mobile app in Ontario, Rivalry has seen a 15% month-over-month increase in betting handle and an uptick in player registrations.
The company also added eight new games to Casino.exe, including a mix of game shows, table games, and instant games. As per the company, the update will add game variety and scale to its casino offering as it continues to grow in popularity on Rivalry, generating C$57.5 million ($42.1 million) in Q2 2023 betting handle.
“Casino.exe has put a stake in the ground for the future of online casinos and how the industry can push the traditional online betting experience toward something much more fun and engaging for a demographic that demands it. We’re excited to be bringing this product to more customers in Ontario and continue expanding our casino product suite for all our users,” Salz added.
The company has expressed its intention to further expand its portfolio of casino games, including the development of original titles. Furthermore, it plans to enhance Casino.exe by incorporating additional interactive and entertainment-focused features, thereby augmenting the depth and exclusivity of its product suite.
