Grover Gaming will be presenting its latest products and innovations at this year’s Global Gaming Expo (G2E), set to take place at The Venetian in Las Vegas from October 10 – 12. Ahead of the event, Brooks Lee, Chief Sales Officer at Grover Gaming, provides Yogonet insights into the company’s offerings and expansion strategy.
Could you provide us with an overview of Grover’s presence and involvement at this year’s G2E? What products does the company plan to highlight at the expo?
This year, Grover Gaming looks to have a large presence at G2E by showing a vast range of products and solutions for many different avenues of gaming. Whether it is Class II, Historical Horse Racing, Video Lottery Terminals, Casino/Route Management Systems, Paper Pull Tabs, or Electronic Pull Tab terminals, Grover offers a solution that is not only casino and location-friendly but creates a unique, entertaining gaming experience for the players.
Grover plans to showcase six new Class II themes, additions to our existing HHR lineup, and an exclusive gaming terminal that’s not only attractive and engaging to the player but has also been derived from a “technician-friendly mindset.”
Our dedication to customer support and collaborative game design has positioned Grover perfectly for Class II gaming.
How would you describe the current demands from the industry and your clients? What markets will you focus on at the expo?
While Class II gaming has seen ups and downs in the past, Grover believes there has been a strong resurgence in offering tribal gaming locations the ability to diversify their floor between Class II and III products.
Grover has a unique advantage in integrating established top titles from its various markets and incorporating them into their Class II offerings. This ensures a continuous source of excitement and entertainment for a wide range of casinos and players.
Concurrently with the resurgence of Class II gaming, Grover sees that there is also a high demand for exciting and entertaining gaming experiences in the Historical Horse Racing segment. Recognizing both of these needs, Grover plans to focus heavily on the HHR markets in Wyoming, Virginia, New Hampshire, Kentucky and Louisiana, while also reaching out to every tribal gaming location in the United States.
What is your assessment of the company’s performance in 2023, and what should we expect from it in 2024?
2023 was, and continues to be, an amazing year for Grover Gaming! While Grover was able to launch new products in multiple markets, we were most proud to complete a soft launch of our Class II and HHR products. In 2024, Grover looks forward to releasing multiple new game themes across all of our platforms and introducing new cabinet designs based specifically on operator and player feedback!
What other industry events does the company plan to attend this year?
While G2E will conclude Grover’s trade show attendance in 2023, Grover is looking forward to returning to G2E next year as well as showcasing products at the Indian Gaming Association, Oklahoma Indian Gaming Association, and Washington Indian Gaming Association Trade Shows.
