Soft2Bet showcased its Motivational Engineering Gaming Application (MEGA) at the Forbes Future of Fintech Summit, held in Cyprus on December 7th and 8th. The event also provided a stage for the B2B casino and sports betting platform supplier to highlight the convergence of iGaming and Fintech, presenting strategies aimed at improving the user experience in both sectors.
Uri Poliavich, Founder and CEO of Soft2Bet, along with Meaghan Johnson, a fintech writer for Forbes, debated the potential of MEGA to enhance engagement in iGaming and Fintech during a fireside chat at the event.
Poliavich emphasized parallels between personalized features in iGaming and Fintech, advocating for the seamless integration of engaging elements. “Whether in iGaming or Fintech, mobile apps have the same personalization features,” he explained. “MEGA aims to capture more of users’ screen time, ensuring an engaging and personalized experience.”
Johnson pointed to the untapped potential of gamification in fintech. “Quite frankly, we [the fintech and digital banking industry] do not do gamification well. There are few and far examples of who actually has launched successful gamification, whether it is for sales of education,” Johnson said. “It has been interesting to hear Uri’s insights on how and why Soft2Bet can help fintechs elevate their gamification.”
During the panel “The Future of Fintech in the Game Industry,” Gilad Naim, COO of Soft2Bet, underscored the role of Fintech in gaming interactions. Naim emphasized the significance of streamlined KYC processes and highlighted Soft2Bet’s MEGA innovations as an additional layer of entertainment for players.
He explained: “With Motivational Engineering, we have created an additional layer of entertainment for players. The increases in engagement, revenues, and deposits are proof that players will engage if you provide them with the products.”
Soft2Bet’s strategic outlook involves leveraging MEGA to integrate gamification strategies into the fintech realm. The company plans to launch a gamified wallet, aiming to capture more user screentime and attention.
“Soft2Bet’s participation at the Forbes Future of Fintech Summit signifies its commitment to spearheading transformative experiences in both iGaming and fintech, setting new benchmarks for engagement and innovation,” the company said in a statement. “This event was truly an exciting moment for the tech community in Cyprus.”
