Sports betting technology provider Kambi Group has launched Kambi Engage, a new service offering partners streamlined access to a curated selection of third-party engagement providers.
The company describes Kambi Engage as “an all-new ecosystem” through which Kambi partners can discover and access an additional range of top-tier bettor engagement tools and services.
The solution provides a scalable means for Kambi partners to access a growing range of third-party bettor engagement solutions that have been curated by Kambi, complementing the toolbox of engagement features already available on their platform.
Launching with Epoxy.ai, OtherLevels, and VAIX, Kambi Engage promises to further enhance the differentiation and customization capabilities available to Kambi partners through simple integrations with technology companies, according to the company.
Erik Lögdberg, Managing Director at Kambi, said: “We are pleased to launch Kambi Engage with an initial group of extremely exciting suppliers. Engage was created to address the ever-increasing demand of our partners to further customize, differentiate, and enhance their sportsbooks.
“By providing an easy and scalable way for our partners to access market-leading third-party bettor engagement solutions, we are doubling down on our commitment to open up the Kambi sportsbook and offer unmatched flexibility and speed to market.”
OtherLevels, one of the companies launching with Kambi Engage, is a supplier of real-time multi-channel engagement platforms, working in the sports betting, fan engagement, casino, and lottery sectors.
Brendan O’Kane, CEO of OtherLevels, said: “We are thrilled to be selected as a launch partner for Kambi Engage. Allowing Kambi operators to deliver personalized live sports offers and recommendations, before and during matches, via their existing CRM platform, is a game changer. Using an operator’s owned media, rather than paid media, drives down the cost of re-activation and expands operating margins. “We are excited to work closely with Kambi to maximize the Kambi sportsbook experience.”
For its part, VAIX offers the sports betting and gaming industry an AI engine allowing operators to utilize deep learning capabilities to engage customers and enhance operations across personalization, acquisition marketing, and retention.
Andreas Hartmann, CEO and Co-founder of VAIX, said: “Working with Kambi already since 2017, we are excited to formalize this fruitful cooperation and join the Kambi Engage ecosystem. A number of Kambi sportsbooks are already seeing the benefits of using the Vaix Sports Personalization AI for their users, and we look forward to bringing that to more partners through Kambi Engage.”
Lastly, Epoxy.ai is focused “on making every experience unique to the end user.” Epoxy’s products put player engagement at its core, boosting acquisition and retention on a global scale.
Jason Angelides, President of Epoxy.ai, said: “We are extremely honored to be a key part of the inaugural group of partners to the Kambi Engage ecosystem. We share a common vision of creating and enabling the next generation of gaming services and technologies and we look forward to continuing to pave new ground together.”
