Sports betting and gaming group Entain has launched a new game, Bingo Tournaments, through its UK brands Gala and Coral. The offering is described by Entain as “an industry-first that brings a fresh twist on the free-to-play experience.”
Through the new launch, players can now go head-to-head for leaderboard points to claim top-ranking positions and win prizes, in tournaments “that start on the hour, all day, every day.”
Bingo has stood the test of time and evolved into a game that takes different formats – from the local community Bingo Hall to free-to-play mobile games. This is particularly the case in the UK, where the number of players logging in to play Bingo with Entain’s brands has increased by 80% since 2021, with this upward trend projected to continue in 2024.
“What makes Bingo so popular is that it is an inherently social game. It is about players enjoying the game, experiencing little moments of excitement, and sharing these experiences with other people who love the game,” says Entain. “Bingo Tournaments brings this community-based element to the online game for the first time – providing more ways to play, more ways for players to interact with each other, and more ways to win.”
The company further informs that since its launch last month, Entain’s Bingo Tournaments have already been “a hit,” reaching over 80,000 unique players, with 68% of Gala Bingo players engaging with the new game. Entain expects these figures to further grow in the coming months.
Satty Bhens, Chief Product and Technology Officer at Entain, said: “Everything we do comes down to making sure that we’re providing the best experiences possible for our customers – so they enjoy playing with us and keep playing with us.
“Introducing a groundbreaking game and a more social way to play through Bingo Tournaments is just one way that we’re refreshing and investing in our games to deliver the best products to our customers.”
Original article: https://www.yogonet.com/international/noticias/2024/04/04/71564-entain-launches-freetoplay-bingo-tournaments-through-uk-brands-gala-and-coral
