XBITU will showcase its solutions and outline its global expansion roadmap at ICE Barcelona 2026. Co-exhibiting within a partner booth, the company will unveil its financial infrastructure model, interlinking gaming, Web3, token economies, and real-world payments.
Attendance at ICE Barcelona 2026 is set to serve as the launch of XBITU’s global B2B strategy, the company said, focused on strengthening partnerships with enterprise clients and ecosystem partners.
XBITU will showcase its B2C services, including the integration of Apple Pay and Google Pay, enabling users to make real-world payments at millions of merchants worldwide using crypto assets held on the XBITU platform.
Crypto assets are automatically converted into fiat currency at the point of payment through Auto-Swap technology, enabling transactions in a manner comparable to traditional card payments without requiring manual conversion or additional steps.
“If 2025 was the year we focused on building infrastructure and partnerships, 2026 will be the year when everyday users truly experience the convenience of crypto finance, starting with Apple Pay integration,” said XBITU CEO Brian K.
The platform is also being presented as a response to post-listing challenges faced by token projects, particularly the need to establish real-world utility. Through integration with XBITU, token projects can extend assets into real-world payments immediately through cards, Apple Pay and Google Pay, without additional technical development.
XBITU combines a Singapore-developed technology stack from Asset Anastas with an operational framework governed by EU regulations through its Polish-licensed VASP entity, delivering a globally aligned crypto financial infrastructure with enterprise-grade security and regulatory compliance. The company provides an end-to-end crypto financial ecosystem, supporting enterprise-grade infrastructure alongside consumer wallets, cards and real-world payment services.
“ICE Barcelona 2026 marks the beginning of XBITU’s global expansion, and we aim to establish ourselves as a core infrastructure provider connecting token economies with the real-world financial system,” Brian K added.
Original article: https://www.yogonet.com/international/news/2026/01/13/117097-xbitu-to-unveil-crypto-payment-solutions-and-global-strategy-at-ice-barcelona-2026
