Boomerang Partners and its Chief Marketing Officer, Anton Eshtokin, have been shortlisted in three categories at the GamingTECH CEE Awards 2026, highlighting the company’s growing profile in the Central and Eastern European gaming and technology sector.
The company is nominated for Best Affiliate Program in CEE, while Eshtokin has been shortlisted for both CEE iGaming Leader of the Year and CEE Innovator of the Year. The awards recognise companies, products and individuals across the regional gaming and tech ecosystem, with the ceremony scheduled to take place during the Hipther Prague Summit.
Boomerang Partners’ nomination for Best Affiliate Program reflects its expansion in recent years, with the company scaling to more than 3,000 affiliate partners and reporting a 10% increase in 2025 alone. The firm has also developed sports-focused initiatives, including its Golden Boomerang Awards and the Golden Boomerang League, aimed at driving affiliate engagement.
Eshtokin’s nomination for CEE iGaming Leader of the Year follows his role in shaping the company’s strategy, supported by in-house analytics and unit economics. Under his leadership, Boomerang reported a 194% increase in sports traffic in 2025.
In the CEE Innovator of the Year category, Eshtokin has been recognised for introducing new marketing formats and engagement strategies, including sports-focused competitions and brand activations at industry events such as the SBC Summit Lisbon. The company also reported an 81% increase in audience interest in sports and two of its YouTube channels received Silver Play Buttons.
“These nominations at the GamingTECH CEE Awards are a meaningful recognition for Boomerang Partners and the work our team has been doing to push the boundaries of affiliate marketing,” Eshtokin said.
“Over the past years, we have focused on strengthening our partnerships and continuously improving what we offer our affiliates, with the ambition to become the world’s number one sports-focused affiliate brand.”
Original article: https://www.yogonet.com/international/news/2026/03/26/118250-boomerang-partners-shortlisted-for-three-gamingtech-cee-awards
