Ahead of BiS SiGMA South America, Kate Puteiko, Chief Marketing Officer at BGaming, shares insights into the company’s rapid growth across Latin America, with a particular focus on Brazil as a key strategic market. As the region continues to evolve, BGaming has been strengthening its position through a combination of localized partnerships, influencer-driven campaigns, and a portfolio tailored to regional player preferences.
In this exclusive interview with Yogonet, Puteiko discusses the titles gaining traction among Latin American audiences, the importance of streamer-friendly content in driving engagement, and how BGaming is aligning its product, marketing, and community strategies to support long-term expansion in the region.
How would you describe BGaming’s growth trajectory in Latin America over the past year, and what role has Brazil played in that expansion?
Over the past year, Latin America has become one of BGaming’s main growth engines, and Brazil is at the center of that. In many ways, it’s the market that shapes how we approach the whole region.
We’ve seen steady growth both in GGR and player activity, which is just as important for us long term. A big part of that comes from building strong partnerships with major operators like bet365 and, at the same time, adapting to the local market by working with Brazilian influencers such as Jon Vlogs and collaborating with local non-profits like Centurion Association.
For us, Brazil is the foundation for scaling across LatAm. The focus now is to solidify our position there and make BGaming a name that stands out.
Which titles have performed best in LATAM so far, and what specific player preferences or behaviors are driving that success?
In LatAm, we’ve seen strong performance from titles like Aviamasters™, Wild Tiger, Burning Chilli, Aztec Clusters, and Snoop Dogg Dollars. But if I had to highlight one, it would definitely be Aviamasters™, which became a viral hit for BGaming in 2025.
Its success comes down to a mix of things. The mechanics are simple and easy to understand, yet quite unique for iGaming. It’s fast-paced, visually vibrant, and emotionally driven, grabbing attention right away. That made it a perfect fit for affiliates and streamers, so the game spread very naturally and picked up traction fast.
More broadly, we see that Latin American players tend to prefer dynamic, visually engaging games with a strong emotional pull. They also like products that are easy to follow and work well in content, something that looks good on stream or in short videos. When all of that comes together, as it did with Aviamasters™, the game has a much better chance to take off in the region.
What upcoming releases are you particularly confident will connect with players in Brazil and the wider LATAM market, and why?
Among upcoming releases, Aviamasters™ 2 is a key focus for BGaming. It expands on a proven concept with enhanced gameplay, stronger visual identity, and improved content potential, which is critical for LatAm markets where streaming plays a big role in discovery.
We’re also introducing a football-focused portfolio soon, including Plinko Football and Penalty Duel featuring a recognizable football figure, alongside new titles like Lucky Pack and Ultras. This aligns well with regional preferences, especially in Brazil, where football culture strongly influences entertainment choices.
Additionally, Sugar Merge Up™, released recently, uses our established Merge Up™ mechanic and offers a combination of simplicity and engagement that tends to perform well in LatAm.
Overall, we’re focusing on games that are easy to get into but highly engaging, because that’s exactly what players in the region respond to best.
BGaming is gaining strong traction among streamers. What makes your portfolio especially “streamer-friendly,” and how does that translate into player acquisition?
Some of our games are built specifically with streamers in mind. We focus on making them dynamic, visually appealing, and full of peak moments that people love to watch. That makes them easy to integrate into streaming content and keeps viewers engaged.
We also rely heavily on data. Together with Strmlytics, an AI-driven analytics platform, we analyze streamer behavior and audience response, and use those insights when developing new titles.
As a result, streaming becomes an integrated part of our growth strategy rather than just a distribution channel. It drives brand awareness, accelerates organic traffic, and directly contributes to player acquisition.
How does your collaboration with Jon Vlogs fit into your broader marketing strategy in the region?
Jon Vlogs isn’t just an ambassador for BGaming, he’s someone who helps us stay close to the local audience. He understands the Brazilian community, the tone, and the culture, which makes our communication feel much more natural.
He also helps bring our games into the streaming space in a way that doesn’t feel forced. And on top of that, we launched two charity initiatives together in 2025, which were important for building real connections locally.
We see this as a long-term partnership that helps us become part of the local ecosystem, rather than just an outside brand entering the market.
What are your main objectives for SiGMA South America, and how does it fit into BGaming’s long-term vision for LATAM?
At SiGMA South America, our main goal is to solidify BGaming’s presence in Brazil, grow partnerships with operators, and demonstrate how we approach gaming in a streamer-friendly way, blending product, marketing, and community.
We’re highlighting our viral hits like Aviamasters™ and its sequel, and running streamer-driven activations with our LatAm ambassador, Jon Vlogs. It’s a great way to show how we connect with local audiences through streaming.
We’re also bringing a social angle, partnering with Centurion Association on charity and educational initiatives, which shows our long-term commitment to the region.
For BGaming, SiGMA is an opportunity to tie together our products, influencers, and local projects into a coherent LatAm strategy.
