Today (Wednesday), Bryan Ortiz, CEO of Zitro Brazil, is set to appear as a panelist at BiS SiGMA South America. Ortiz will join industry leaders at the São Paulo show, one of the region’s key gatherings for the industry, to discuss the evolving relationship between land-based and digital gaming.
Ortiz will take part in the session titled “Physical or Digital? Crossing Borders and Convergences in the Casino Industry”, where he will share his perspective on how the sector is evolving and what lies ahead for operators navigating both land-based and online environments.
As the lines between physical casinos and digital platforms continue to blur, the panel will focus on the trends driving this integration. Topics are expected to include shifting player behaviors, the role of technology in bridging experiences, and how operators can adapt to a more connected ecosystem.
Ortiz’s participation highlights Zitro’s positioning within this transformation, as the company continues to expand its footprint across both verticals.
The session takes place today, April 8, at the Conference ITAIM Stage, running from 12:45 to 13:30. With Brazil’s gaming landscape gaining momentum, discussions around convergence are becoming increasingly relevant for operators and stakeholders alike.
“Technological and regulatory developments are bringing land-based casinos and digital platforms closer together within an integrated ecosystem,” reads the panel’s description. “The discussion addresses hybrid models, omnichannel strategies, data use, regulation, oversight, consumer protection, tourism, taxation, licensing, and opportunities for innovation.”
He will be joined on the panel by a lineup of industry leaders, including Leonardo Benites, CEO of Propane; Luiz Felipe Maia, Partner at Maia Yoshiyasu Law Firm; Marco Pequeno, Country Manager at Amusnet; Fernando Mora, Business Development Executive at Sportradar Brazil; and Jordi Sendra, CEO of ALEA, bringing together a diverse set of perspectives from across the gaming ecosystem.
Original article: https://www.yogonet.com/international/news/2026/04/08/118456-zitro-brazil-ceo-bryan-ortiz-to-discuss-casino-industry-convergence-at-bis-sigma-south-america
