1win has expanded its celebrity partnership roster with the addition of reggaeton artist Nicky Jam, who joins Tyga and Ilia Topuria on the platform’s 2026 VIP list.
The crypto entertainment platform presented Nicky Jam with an exclusive champion’s ring, delivered to his residence as a welcome gift marking his entry into the VIP community. The artist confirmed his new status on Instagram, sharing images of the ring with his followers.
Nicky Jam’s addition follows earlier 2026 announcements from rapper Tyga and UFC fighter Ilia Topuria, both of whom confirmed their own 1win VIP memberships.
The three additions form part of a wider group of public figures collaborating with the platform, which also includes footballer Luis Suárez, mixed martial artist Jon Jones and Olympic champion and UFC fighter Gable Steveson.
1win cited Nicky Jam’s recognition across Latin America as a factor in the partnership, along with his stated interest in casino games including roulette and blackjack and his history of wagering on sporting and entertainment events.
Born in Boston, Massachusetts, and raised in Puerto Rico, Nicky Jam began his music career as a teenager and went on to become one of the artists credited with bringing reggaeton to international audiences. His catalog includes “El Perdón,” “Travesuras” and “Hasta el Amanecer.”
1win was founded in 2016 and operates as a crypto entertainment platform across Asia, Latin America and Africa, providing products adapted for regional markets.
Original article: https://www.yogonet.com/international/news/2026/08/13/125869-reggaeton-star-nicky-jam-becomes-latest-1win-vip-member
