Caliente.mx has been confirmed as the main sponsor of SiGMA North America, which will take place in Mexico City from 1 to 3 September 2026.
The inaugural SiGMA North America summit will be held at Centro Banamex, bringing together operators, affiliates, technology providers, regulators, investors and industry leaders from North America and Latin America.
SiGMA expects the event to attract 4,000 delegates, 1,000 operators, more than 150 speakers, more than 150 exhibitors and sponsors, and 850 affiliates. C-level executives are expected to account for 46% of attendees.
For Caliente.mx, the partnership provides an opportunity to strengthen its position in Mexico’s betting and entertainment market while connecting with international decision-makers across the gaming and technology industries.
Caliente.mx is a digital sports betting and entertainment platform in Mexico operated by Tecnología en Entretenimiento Caliplay and regulated by Mexico’s Secretaría de Gobernación (SEGOB).
The platform offers sports betting, live casino and digital entertainment through its mobile application and web platform, with products tailored to Mexican players.
Its betting offering covers pre-match and live wagering across sports including football, baseball and basketball. The platform also streams more than 150,000 sporting events each year, combining live sports and real-time betting in one digital experience.
Caliente.mx operates under national regulatory oversight and has established a nationwide presence in Mexico. The company’s local presence positions it as a partner for a summit focused on opportunities across Mexico and the wider North American market.
SiGMA North America is the group’s first summit in the region and is positioned as a meeting point for North American and Latin American gaming, technology and affiliate markets.
Mexico City will host the event at a time when the country’s gaming and entertainment industries are seeing developments in legislation and technology.
The city’s location at the crossroads of North and Latin America also provides a backdrop for discussions around the region’s gaming market and the technological environment supporting businesses in gambling and entertainment.
Caliente.mx’s involvement in Mexican sports also forms part of its market presence through sponsorships. The company’s sponsorship portfolio spans football, baseball and basketball, including partnerships with Liga MX, Liga Mexicana de Béisbol (LMB), CIBACOPA and the Mexican National Team. Its club partnerships include football organisations such as América, Chivas and Atlas, among others.
These partnerships have established Caliente.mx across Mexico’s sports landscape, connecting the brand with audiences and sports properties that form part of the country’s betting ecosystem. Its participation in SiGMA North America brings together its presence in digital betting and sports with an international gaming industry audience.
Mexico’s gaming sector will be a key focus at the summit as businesses assess opportunities in the country’s digital economy. Figures featured by SiGMA show that Mexico’s online gambling market is projected to grow from US$1.75 billion in 2023 to US$3.53 billion by 2030.
The country’s online casino market is also forecast to reach US$287.8 million by 2030, representing a compound annual growth rate of 14.3% between 2025 and 2030.
The summit will form part of a wider programme in Mexico. The SiGMA Affiliate Retreat will take place in Cancun from 4 to 6 September, followed by Affiliate World in Cancun from 7 to 8 September.
Original article: https://www.yogonet.com/international/news/2026/08/18/125920-calientemx-named-main-sponsor-of-sigma-north-america
