German football club FC Bayern Munich has signed a three-year commercial partnership with Mega Casino World.
The Asian iGaming brand secures the title of Official Regional Partner across an expansive portfolio of Asian markets, the club said, spanning South Asia, Southeast Asia, Central Asia and East Asia.
The partnership will run across three football seasons through June 30, 2029, and is set to begin with the new season. It will provide a commercial framework for promotions and football-related communications across the region.
Rouven Kasper, Member of the Executive Board, Chief Marketing & Sales Officer at FC Bayern, said: “Asia is an important market for the club. For this reason, we are very happy to start and develop this regional partnership.
“Mega Casino World has a strong portfolio and a significant following throughout Asia. We are optimistic that this cooperation will broaden our reach in the Asian market. The three-year commitment with Mega Casino World will lift our commercial presence throughout Asia.“
Mega Casino World previously partnered with Bundesliga International in 2023 and has existing football partnerships in Asia. Meanwhile, the club maintains structured operations across Asia; FC Bayern is represented in Seoul and runs offices in Shanghai and Bangkok.
Jeosid Dave Monarca, Director of Mega Casino World, stated: “We are pleased to enter this regional partnership with FC Bayern Munich and recognize the club’s leading position in international football. We have made notable strides, and this three-year agreement outlines a comprehensive strategy for international outreach, reinforcing our brand’s connection.
“We are delighted to partner with FC Bayern Munich as we continue expanding our presence across international sport. Their global reputation provide an excellent avenue for both sides to strengthen our reach and connect with football audiences across the region.”
Original article: https://www.yogonet.com/international/news/2026/08/25/126043-fc-bayern-signs-threeseason-deal-with-asian-igaming-brand-mega-casino-world
