toBet will be strengthening its presence in Africa through a new partnership with iGaming group Yellowbet to power its Yellowbet Cameroon brand with the Neuron 3 platform. The deal encompasses the operator’s digital channels, and it also allows Yellowbet to migrate its other brands in Africa to BtoBet’s advanced betting and gaming platform.
Seeking to deliver a tailored user experience to its players, Yellowbet will be delivering a wide range of content including local and international sports betting which includes live sports events, online and live casino, jackpots and a wide range of virtual sports.
“I am pleased that Yellowbet have chosen BtoBet and the Neuron 3 platform to power its brand in Cameroon,” said Sabrina Soldà, BtoBet’s Chief Marketing Officer. “Throughout the years BtoBet has transformed itself into the primary gateway for operators seeking to expand into Africa without having to adopt a one size fits all approach. Our in-depth knowledge of the regions and their various micro-elements, such as the varying player betting behaviours, enable us to help all our partners to position themselves in an optimal position and deliver a betting experience that reflects their brand. I am positive that Cameroon will be the first of many more success stories with Yellowbet.”
Nkurunziza Dominique, Yellowbet Cameroon’s Country Manager, commented: “We take great care of our players and BtoBet, with its Neuron technologies, constituted the ideal technological partner for us to provide a betting experience that would enable Yellowbet to tailor the UX according to the different player profiles. I am looking forward to collaborate with BtoBet and to increase our brand value through their vast wealth of knowledge of the African iGaming industry.”