Five emerging content creators have completed a 10-day Las Vegas internship, receiving $25,000 each to produce social media content from resorts, attractions and other experiences across the city.
The Summer Intern House Las Vegas program ran from July 23 to August 1, with content produced for @Vegas social channels covering entertainment, nightlife, dining, attractions and culture. The participants, all U.S.-based creators ages 21 to 29, were selected following an application process and public vote.
The 10-day internship with the Las Vegas Convention and Visitors Authority included activities such as clubbing, fine dining, sports car racing and helicopter rides over the city.
“We want to reach Gen Z where they already are, and we know content that doesn’t feel like an ad performs,” Michael O’Brien, vice president of digital and content marketing for LVCVA, told the Las Vegas Review-Journal. “We get a high volume of content that’s as authentic as it gets, straight from the creators, and they get an experience they couldn’t put together on their own.”
Content creator Tori Kay produced 92 videos during the program. At Arte Museum on the Las Vegas Strip, she filmed herself coloring a pink and purple zebra before recording the drawing being scanned and appearing as an animated animal on the walls of the immersive exhibit. She later edited the footage for Instagram and TikTok.
“I keep calling it the content creator Olympics — the content creator boot camp,” Kay said. “My whole Google calendar is mapped out with the outfit I want to wear, where I need to be and the tags.”
“People connect with content that feels real, personal, and unfiltered, and that’s exactly what this program is all about,” said O’Brien added. “No two trips to Vegas look the same, and we’re excited to see how each intern captures the city through their own perspective over 10 unforgettable days.”
“This is a once-in-a-lifetime opportunity for interns to grow their platforms, build their portfolios, and gain real-world experience creating content in one of the most dynamic destinations in the world.”
Summer Intern House Las Vegas was managed as a third-party contest. This program is the first of its kind for the LVCVA, and its introduction comes after a substantial decline in the city’s tourism last year, with visitation dipping by 7.6% in 2025.
Las Vegas is not the only city using influencer programs to promote tourism. In April 2025, the Dubai Department of Economy and Tourism launched a 12-week paid program for aspiring content creators called the “Beautiful Destinations Academy.”
Visit Myrtle Beach also ran a similar program that paid eight content creators for a monthlong residency titled “Matador House: Creators in Residency Myrtle Beach.”
Original article: https://www.yogonet.com/international/news/2026/08/13/125842-las-vegas-pays-gen-z-creators-25-000-each-for-10day-content-program
